DESCRIPTION
With 14 MILLION views on YouTube and counting, BABY RIOT! is our most-viewed spot, and seems to have connected with a wide audience even if it didn’t win the top prize of the competition.
Our 2014 Crash The Superbowl entry proves that baby gates and dads can’t stop the determination of a trio of babies when it comes to getting their mitts on the bold cheesy taste of Doritos. It has it all, babies, humor, and senseless violence! I mean, what’s not to like?
STORY
We wanted to create a spot that grabbed your attention with a group of babies “breaking bad” in order to get their hands on the Doritos. We had to establish the setup, desire, determination, and ingenuity of these “babies.” Since they couldn’t speak yet, we decided there would be no dialog at all, and we would only communicate the story visually.
TECHNICAL
Creating a commercial that hinges on the performances of three babies is not easy. Knowing that would be a challenge we methodically story-boarded and relied on the use of invisible visual effects to pull off the spot. We utilized green screen, and split-screening techniques as well as full-on altering of the kid’s facial expressions, with CGI limbs to pull it all off. You can learn more about these visual effects in our breakdown post.
- Evan Boymel
- Arnold Chun
- Quinn Merrill
- Derron Ross
- Sidney Streit
- Lydian Witt
- Paul Cuoco Writer-Director, Editor
- Joth Riggs, Producer and Assistant Director
- Garrett Benson– DP
- Karen Harper– Production Designer
- Courtney Parks – Set Dresser
- Grip – Mike Moats
- Andrew Nagy– Location Sound
- David de Vos– DIT
- Peter Lehman(Visible Sound) – Sound Design & Mix
- Paul Cuoco (Not Afraid!) and Matthew Reithmayr(Doulos Media) – Visual Effects
- Dara Cuoco – Co-Producer/Craft Services
- Cheri Waterhouse – Production Assistant / Craft Services